afrade, J. (2010). Social Media and books. Mehr book Quarterly, (1).34.
Basirian Jahromi, H. (2013). Social media dimensions and capacities. Culture, Art and Communication.
Charleszorth, A. (1396). An Introduction to Social Media Marketing. Kind Book publishing Institute.
Danaei Fard, H. & Emami, S. M. (1386). Qualitative Research Strategies: A Reflection on the Theory of Data-Based Theory. Strategic Management Thought, (2): 96-97.
Reis, E. (2017) The Startup way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term growth. Industrial Management Organization Publications.
Solomon, M. R. & Totten, T. (2016). Social Media Marketing: A New Approach to Advanced Electronic Marketing. Alam Publishing.
Farasatkhah, M. (1395). Qualitative research method in the social siences with emphasis on "grounded theory" (GTM). Agah Publishing. Qara Che, M., Roosta, A., Azizi, Sh. & Javidani, M. (1396). Brand Sales Strategy in Iran's fast-moving consumer products industry; Nature, Predictions and Consequences. Vision of Business Management, (31): 83-101.
Kotler, PH. & Keller, K. L. (2016), Marketing Management. Adabstan.
Aaker, D. (1991). Managing brand equity: Capitalizing on the value of a brand name (Vol. 299): Free press New York
Aaker, D. (1996). Measuring brand equity across products and markets. California management review, (38)3, 102-121.
Abimbola, T., 2001. "Branding as a competitive strategy for demand management in SMEs". Journal of research in marketing and entrepreneurship, 3(2): 97-106.
Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N.I. & Mohd Shuib, N.L. (2015). Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management & Data Systems, 115(3), 570-588.
Atilgan, E., Aksoy, S., & Akinci, S. (2005). Determinants of the brand equity: A verification approach in the beverage industry in Turkey. Marketing intelligence & planning, 23(3), 237-248.
Atilgan, c. (2015). Developing a Guideline for Start-ups and Small Scaled Companies for the Selection and Usage of Social Media A CASE STUDY ANALYSIS OF CLAIMONY. School of Computer Science and Communication. Royal Institute of Technology.
Bacile, T., Hoffacker, C. and White, A. (2014), “Emerging challenges in social media: service as marketing communication signals”, International Journal of Integrated Marketing Communications, Vol. 6 No. 1, pp. 34-51.
Bresciani, S., & Eppler, M. J. (2010). "Brand new ventures? Insights on start-ups' branding practices". Journal of Product & Brand Management, 19(5): 356-366.
Christou, E. (2015). Branding social media in the travel industry. Proc. Soc. Behav. Sci. 175, 607–614.
Chu, S.-C., & Kim, Y. (2011). Determinants of consumer engagement in electronic wordof-mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1): 47-75.
Dong-Hun, L. (2010). Korean Consumer & Society: Growing Popularity of Social Media and Business Strategy. SERI Quarterly, 3(4), 112. Dutta, S. (2010). What’s your personal social media strategy?. Harvard Business Review, 88(11), 127–130.
Edosomwan, S., Prakasan, S. K., Kouame, D., Watson, J., & Seymour, T. (2011). The History of Social Media and its Impact on Business. The Journal of Applied Management and Entrepreneurship, 16(3), 79-91.
Erdoğmuş, I. E., & Çiçek, M. (2012). The impact of social media marketing on brand loyalty. Procedia Social and Behavioral Sciences, 58, 1353-1360.
Ghadimi Dizaj, R., & Miri Disfani, M. (2016). The Impact of Customer Relationship Factors on Brand Equity: In Suppliers Companies of Iranian Petrochemical Industry. Master's Thesis. Department of Business, Administration, Technology and Social Sciences. Lulea University of Technology.
Goodman, H. , & Enghel, F. (2015). Connecting Tech Startups to Users: An Explorative Case Study of Dubble on Social Media Through the Duration of an Accelerator Program. Master's Thesis. Department of Infornation and Media.UPPSALA UNIVERSITET.
Hajli, M. N. (2014). A study of the impact of social media on consumers. International Journal of Market Research, 56(3): 387–404.
He, Y. (2016). Examining the Effect of Social Media Communication on Brand Equity Creation. Master's Thesis. School of Business. Concordia University.
Horan, G., O'Dwyer, M., & Tiernan, S. (2011). Exploring management perspectives of branding in service SMEs. Journal of Services Marketing, 25(2), 114-121.
Hudson, S., Huang, L., Roth, M.S., & Madden, T.J. (2016). The influence of social media interactions on consumer–brand relationships: a three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 33(1), 27-41.
Ioanna Kourti, A. (2015). Developing a social media strategy model for startup companies: A case study of Sharplet. Master's Thesis. School for Computer Science and Communication. KTH - Royal Institute of Technology.
Jones, N., Borgman, R., & Ulusoy, E. (2015). Impact of social media on small businesses. Journal of vSmall Business and Enterprise Development, 22(4), 611-632.
Kaplan, A. M., & Haenlein, M. (2009b). The fairyland of second life: About virtual social worlds and how to use them. Business Horizons, 52(6), 563—572.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and Opportunities of Social Media, Business Horizons 53, 59-68.
Kaplan, A. M. (2012). If you love something, let it go mobile: mobile marketing and mobile social media 4×4. Business Horizons, 55(2), 129-139.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
Keller, K. L., & Lehmann, D. (2003). The brand value chain: Optimizing strategic and financial brand performance. Marketing Management, 12, 26–31.
Keller L. K., & Lehmann D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740–759.
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251.
Kimmel, A.J., & Kitchen, P.J. (2014). "WOMand social media: presaging future directions for research and practice". Journal of Marketing Communications, 20(1/2): 5-20.
Kirtiş, A. K., & Karahan, F. (2011). To be or not to be in social media arena as the most costefficient marketing strategy after the global recession. Procedia Social and Behavioral Sciences, 24, 260-268.
Labrecque, L. I., vor dem Esche, J., Mathwick, C., Novak, T. P., & Hofacker, C. F. (2013). Consumer power: evolution in the digital age. Journal of Interactive Marketing, 27(4), 257-269.
Lagerstedt, m., & Mademlis, A. (2017). "Branding for startup companies in Sweden". Master Thesis. Department of Business and Economic Studies. Hogskolan I gavle.
Maio Mackay M. (2001). Evaluation of brand equity measures: further empirical results. The Journal of Product and Brand Management, 10(1), 38–51.
Mangold, W. G. & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52, 357-365.
MacKinnon, D. P., & Fairchild, A. J. (2009). "Current directions in mediation analysis". Current Directions in Psychological Science, 18(1): 16-20.
Muhlbacher, H., Hemetsberger, A., Thelen, E., Vallaster, C., Massimo, R., Füller, J., & Kittinger, C. (2006). "Brands as Complex Social Phenomena".
Nakara, W. A., Benmoussa, F. Z., & Jaouen, A. (2012). Entrepreneurship and social media marketing:evidence from French small business. International Journal of Entrepreneurship and Small Business, 16(4), 386-405.
Ngai, E. W. T., Tao, S. S. C., & Moon, K. K. (2015). Social media research: Theories, constructs, and conceptual frameworks. International Journal of Information Management, 35(1), 33-44.
Nobre, H., & Silva, D. (2014). Social Network Marketing Strategy and SME Strategy Benefits. Journal of Transnational Management, 19(2), 138-151.
Nyanduko, N. Ch., (2016). The effect of social media use on building brand equity among three star hotels in Nairobi country, Kenya. Master's Thesis. Marketing School. UNIVERSITY OF NAIROBI.
Priyanka, S. (2013). A study of online advertising on consumer behaviour. International Journal of Engineering and Management Sciences, 3(4), 461–465.
Rode, V., & Vallaster, C. (2005). Corporate branding for start-ups: the crucial role of entrepreneurs. Corporate Reputation Review, 8(2), 121-135
Safko, L. (2012). The social media bible: tactics, tools, and strategies for business success. John Wiley & Sons.
Sashi, C. M. 2012. Customer engagement, buyer-seller relationships, and social media. Management Decision, 50(2), 253–272.
Shuv-Ami, A. (2016). A new market brand equity model (MBE). EuroMed Journal of Business, 11(3), 322-346.
Spence, M., & Hamzaoui Essoussi, L. (2010). SME brand building and management: an exploratory study. European Journal of Marketing, 44(7/8), 1037-1054.
Solis, B. (2010). Engage!, Hoboken, New Jersey. John Wiley & Sons.
Strauss, A., & Corbin, J. (1998). Basics of Qualitative Research- Techniques and Procedures for Developing Grounded Theory. (2nd ed.). CA: Sage.
Tradd Salvo, M. (2016). Social Media Engagement: Identifying the Predictive Anatomy of Organic Social Content. Master of Arts. The University of Texas at Austin.
Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning, 32(3), 328–344.
Vazquez, R., Del Rio, A. B., & Iglesias, V. (2002). Consumer-based brand equity: development and validation of a measurement instrument. Journal of Marketing management, 18(1-2), 27-48.
Virtanen, H., Björk, P., & Sjöström, E. (2017). Follow for follow: marketing of a start-up company on Instagram. Journal of Small Business and Enterprise Development, 24(3), 468-484.
Weinberg, B. D., & Pehlivan, E. (2011). Social spending: managing the social media mix. Business Horizons, 54(3), 275-282.
Yin Wong, H., & Merrilees, B. (2005). A brand orientation typology for SMEs: a case research approach. Journal of Product & Brand Management, 14(3), 155-162.
Zheng, X., Cheung, C. M. K., Lee, M. K. O., & Liang, L. (2015). Building Brand Loyalty Through User Engagement In Online Brand Communities In Social Networking Sites. Information Technology & People, 28(1), 90-106. https://www.startupranking.com/what-is-a-startup